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By Debbie Gregory

Potentia Labs, the developer of a unique interactive e-learning platform that teaches emotional wellness skills like resilience and mindfulness, has been awarded a contract by the U.S. Department of Veteran Affairs (VA) to create a program specifically for veterans suffering from PTSD and depression.

Potentia Labs won the Department of Veterans Affairs Industry Innovation Competition.

Potentia works via an online platform and mobile app, concentrating on positive traits, such as resilience, confidence, optimism and mindfulness.

Dustin Milner, cofounder of Potentia, said that due to their military training, veterans often have trouble attending and sticking with traditional therapy.

Many veterans who are diagnosed with PTSD have trouble acknowledging weakness. By building on veterans’ existing strengths to help them become the best version of themselves, Potentia works on every area of psychological, social, and emotional well-being and performance. Backed by science, the tool is designed to provide experiences on a daily basis, and it only takes 3 to 5 minutes a day.

The connection to veterans is personal for the company, according to Milner. Cofounder Eric Lenhardt is an Army veteran who has undergone treatment for PTSD in the past.

Potentia’s first-of-its-kind app is packed with dynamic courses created by experts to help build skills like mental toughness and emotional agility—the tools everyone needs to navigate life, work, and family.

The company aims to customize and expand the platform by mixing together gaming technology, instructional design, and expertise from psychologists.

Beginning in July, 2018, the platform will begin an 18-month trial at a California VA center.

 


According to the most recent census data, there are 2.45 million veteran-owned businesses in the U.S. Veteran entrepreneurs contribute to the economy through their businesses and their willingness to hire veterans.
There are a number of funding resources available to veterans in order to get their business off the ground, or expand an existing business.
• The Office of Veterans Business Development, through the Small Business Administration (SBA) supports new and existing veteran entrepreneurs and military spouses. The program offers a variety of training and financial services. The SBA Veterans Advantage Guaranteed Loans program offers loans of $150,000 or less with no guaranty fee. Larger loans carry a low guarantee fee. SBA Express Loans have no upfront borrower fee for eligible veterans and military spouses on loans up to $35,000. Leveraging Information and Networks to Access Capital matches businesses with SBA-approved non-profit lenders. The 7(a) Loan Program is the SBA’s most common loan program, and includes financial help for businesses with special requirements.
• The Department of Veteran Affairs is a great starting point when looking for financing, and has created the Veteran Entrepreneur Portal (VEP), which can help you quickly identify financing resources for your business.
• The Military Reservist Economic Injury Disaster Loan provide funds to eligible small businesses to meet necessary operating expenses that it could have met, but is unable to meet, because an owner/essential employee was “called-up” to active duty.
• The USDA Veteran and Minority Farmer Grant, run by the Department of Agriculture, aims to bring traditionally underserved people into farming through training and technical and financial assistance.
• The VetFran(R) program is designed to help veterans start their own business. While these aren’t traditional business loans for veterans, the program offers financial incentive for veterans to launch a franchise.
In addition to lending resources, don’t discount the value of networking resources. Who better to share advice than those who have walked the path before you?
• American Corporate Partners links veteran entrepreneurs with successful businesspeople for training and mentorship.
• National Veteran-Owned Business Association presents you with a great networking opportunity and the chance to learn much more about running a business.
• SCORE Foundation Veteran Fast Launch Initiative offers advertising, marketing and business mentoring, all at no cost.

• Syracuse University’s Institute for Veterans and Military Families provides entrepreneurial training. Their Entrepreneurial Bootcamp for Veterans program is free for post-9/11 veterans.
• Veterans Business Resource Center provides business consulting and mentoring.
• Veterans Business Services can assist in obtaining capital for your business.

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